Twitter could lengthen its subscription service to India in “lower than a month,” its proprietor and chief government Elon Musk stated, providing a glimpse at simply how aggressively he plans to roll out Twitter Blue to the bigger world.
Twitter launched Twitter Blue in 4 markets — US, Canada, Australia and New Zealand — final yr. The Elon Musk-owned agency plans to launch a revamped model of the subscription service in these 4 markets on Monday.
Musk has ramped up Twitter Blue’s choices, promising a verified checkmark to anybody who subscribes, amongst different options, together with lengthy kind video content material and having to sift by way of fewer adverts. Those that have already got the verified checkmark might want to subscribe to Twitter Blue over the approaching months to retain it, Musk stated in one other tweet.
He has beforehand stated that Twitter Blue, which is priced at $7.99 a month within the U.S., will likely be extra reasonably priced in some nations to account for native buy parity.
“Energy to the individuals,” Twitter’s iOS app replace notice stated in anticipation of Monday rollout. “Your account will get a blue checkmark, identical to the celebrities, corporations, and politicians you already comply with.”
Musk is betting on turning the subscription service into a serious income driver for Twitter, which he acquired final month for $44 billion — $13 billion of which he lent from banks. Musk must pay greater than $1 billion a yr in curiosity funds.
The corporate this week laid off roughly half the corporate’s workforce, or about 3,700 jobs.
In a sequence of tweets over the weekend, Musk supplied a number of extra updates on Twitter Blue. He claimed the corporate “can beat” YouTube’s ad-revenue break up to creators, and that fixing the search performance on Twitter “is a excessive precedence” for the agency.
Twitter will quickly enable customers to connect long-form texts to tweets, he stated. Many customers who’ve wished to publish longer texts have over time posted screenshots of texts written on a notice app. Musk stated the brand new revamp will finish such “absurdity.”