Peach Maria Productions, the maker of GameMaster, has teamed up with Scuti to offer rewards for viewers of an fascinating new actuality present for avid gamers.
Scuti has created a gamer’s market and a “gCommerce” platform the place gamers can earn reward factors by way of engagement with a recreation or, on this case, a present, after which spend these reward factors in a market stuffed with bodily or digital gamer items.
Atlanta, Georgia-based Peach Maria Productions is creating the upcoming video sequence GameMaster. Hosted by actor Wil Wheaton. The present will depict 12 up-and-comer newbie creators and expert avid gamers in an American Idol-like expertise present the place they compete for a $1 million money prize, mentioned Laurie Lockliear, govt producer of the present, in an interview with GamesBeat.
“We’re bringing 12 avid gamers to stay in a mansion and compete in opposition to one another,” Lockliear mentioned. “By the top of it, after 25 video games in 9 totally different gaming genres, we’ll discover out who the most effective gamer or streamer in America actually is.”
GameMaster is the primary unscripted competitors present of its sort. The twelve avid gamers will compete in additional than two dozen video games throughout eight genres and gaming techniques. After every week, one of many avid gamers shall be despatched house till there is only one winner.
Greater than 50,000 streamers and social media influencers will observe alongside, share unique content material, and interact their followers in quests and contests. The stay finale (Episode 10) guarantees to be a spectacular occasion, Lockliear mentioned.
GameMaster, will interact followers with Scuti interoperable rewards that can be utilized to buy digital objects in video games featured on the present, in addition to any recreation related to the Scuti platform. The season one GameMaster will take the money prize and a significant contract with a high expertise company, and followers will unlock Scuti rewards.
Scuti’s engagement extends past the episodes and into each day rewards for the viewers. Scuti$ rewards can be utilized to buy in-game objects, licensed GameMaster merchandise, and lots of of different merchandise in Scuti’s gCommerce market, accessible by way of an intensive community of taking part video games. Nevertheless, avid gamers can’t take the Scuti$ rewards and promote them to others or convert them into money.
“GameMaster and Scuti are each for avid gamers and gaming followers,” Lockliear mentioned. “Each partnership we create must be a profit to our viewers, and Scuti rewards are an excellent profit.”
Scuti permits avid gamers to buy curated merchandise immediately from their video games’ foyer or fundamental menu. With each buy, gamers earn as much as 5% of the retail value again within the type of Scuti$ rewards.
“We’re gonna give a bunch of rewards,” Longano mentioned. “What I’m liking is that you just get rewarded with every episode. So I obtained a reward. So let’s say about 3000 Scuti$ for episode one. I need to offer you extra rewards for watching the later episodes. So that you’re accumulating Scuti$.”
You need to use these Scuti$ to purchase objects in video games (which collectively have about 97 million customers). You should buy issues throughout a bunch of various video games. You possibly can share your Scuti$ with different individuals however you’re utilizing them inside the Scuti ecosystem and never cashing them out, he mentioned.
Scuti$ are interoperable throughout all recreation experiences and gadgets. Gamers can earn and spend Scuti$ throughout any related experiences.
“The GameMaster staff is creating the subsequent cultural phenomenon to enchantment to an unlimited world gaming viewers,” mentioned Nicholas Longano, Scuti CEO. “Scuti is happy to supply audiences the world over,
with Scuti$ rewards to gasoline their recreation expertise. GameMaster engages audiences with thrilling content material and rewards their recreation experiences utilizing our interoperable system. We’ll carry all GameMaster licensed merchandise, which shall be obtainable for gamers to buy immediately from their recreation foyer by way of the Scuti market. GameMaster is making a related ecosystem by way of Streaming, influencers, and thru Scuti, benefiting audiences, gamers, recreation makers, and types alike. That is certainly a game-changer.”
Lockliear mentioned the present has 160 licensed accomplice merchandise that shall be related to the present, and gamers should purchase a few of these on Scuti with the rewards that they earn for watching the present. Among the licensed merchandise will seem as product placements within the present.
“GameMaster has the help and kindness issue of the Nice British Baking Present, however as an alternative of a tent they stay in a large mansion and actually have extra of the perspective of Deadpool,” Lockliear mentioned.
The present will get help on social by way of 50,000 “micro influencers” with a collective attain of round 264 million individuals. These (paid) influencers could have contests the place they provide away issues and maintain watch events.
The present will air on an unnamed streaming service in 5 nations. It would air this spring.
“These of us need to be the subsequent Ninja or Pokimane,” Lockliear mentioned. “We consider this because the Idol for avid gamers. They’ve nice personalities. We reward our viewers. We consider that avid gamers like video games they usually need rewards. We interact them with Scuti$.”
Longano mentioned he needs Scuti$ to be accepted in all places within the gaming universe, and if you happen to purchase one thing, you’ll get Scuti$ again within the type of rewards.
Howard Beech, head of partnerships and integrations lead at Peach Maria Productions, mentioned in an interview that Lockliear had no bother promoting the thought to a significant streaming service with none footage. The present shall be produced in Atlanta.
Most lately, Peach Maria Productions produced the SXSW Sport Awards. The staff has expertise with unscripted exhibits like The Bachelor, Excessive Residence Makerover and The Wonderful Race.
“What impressed me about Lori and the staff is it’s very uncommon to seek out of us that come from the tv world or the movie world who actually perceive avid gamers and actually tips on how to method them,” Longano mentioned.
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