Google is reportedly planning on focusing extra of its assets on its Pixel {hardware} division resulting from worries over Apple’s iPhone consuming away at Samsung’s market share.
The Info has revealed a report, apparently based mostly on an inside doc, claiming that Google is rising involved over the smartphone efficiency of its greatest Android companion. Google is claimed to be nervous that Samsung is shedding clients to the mighty iPhone in mature markets.
Even perhaps worse for Google is the looming menace of US antitrust regulators, who’re trying into the web big’s longstanding settlement with Apple to place Google because the default search engine in Safari. In the event that they rule towards the settlement sooner or later sooner or later, it could imply shedding advert revenue from an entire heap of iPhone customers.
Google CEO Sundar Pichai’s resolution to this worrying twin menace is to double down on the corporate’s personal Pixel {hardware} efforts. This consists of shifting product improvement and software program engineering workers over from non-Google {hardware} tasks to Google’s own-branded units.
This received’t apparently contain lowering assist for Samsung itself, however will contain lowering its assist for automotive producers utilizing its Android Automotive working system.
It’s a daring technique given latest analyst information claiming that implies Google’s whole Pixel gross sales since 2016 have amounted to a tenth of Samsung smartphone gross sales in 2021 alone, and a equally low proportion of Apple’s iPhone gross sales.
The corporate is arguably heading in the right direction, nevertheless, with final 12 months’s Google Pixel 6 vary representing its most formidable smartphone {hardware} in years. This 12 months’s Pixel 7 and Pixel 7 Professional are pretty straight ahead refinements of their predecessors, however no much less aggressive for that truth.
Whether or not future Google Pixel telephones can problem Apple’s iPhone on gross sales in addition to sheer high quality stays to be seen.
