This assortment of tees is daring, colourful, exhibiting the great thing about black excellence. I am grateful for JCPenney coming along with black creators to create these proud assertion t-shirts that folks can put on not solely throughout Black Historical past Month but additionally all year long as effectively.
JCPenney is celebrating Black Historical past Month with Hope & Surprise™, a non-public label model of attire for everybody within the household with items, equipment, and residential merchandise designed to commemorate moments that matter.
This month, JCPenney celebrates one 12 months of Hope & Surprise™, its purpose-driven non-public label model of attire, items, equipment and residential merchandise for everybody within the household to have fun moments that matter.
“Hope & Surprise celebrates range and showcases a variety of attire and equipment for all the household,” stated Michelle Wlazlo, JCPenney’s chief merchandising officer. “This model continues to construct on our ongoing dedication to inclusivity and appreciation for our various clients and associates.”
In 2022, Hope & Surprise debuted with the launch of its Black Historical past Month assortment and donated $100,000 to Black Ladies Smile, a nonprofit group offering Black girls and women with training, sources and help to steer mentally wholesome lives. JCPenney is proud to once more staff up with Black Ladies Smile in 2023 to donate 100% of internet earnings from this 12 months’s Black Historical past Month assortment.
“Black Ladies Smile is extraordinarily excited to companion with JCPenney for the second 12 months to have fun Black Historical past Month,” stated Lauren Carson, Black Ladies Smile (BGS) founder and government director. “Our continued collaborative partnership helps BGS to broaden our programming and initiatives targeted on uplifting and empowering the psychological well being and well-being of Black girls and women. We really respect the continued help and encouragement from JCPenney’s staff and group via the dedication to honoring and celebrating Black historical past and Black wellness.”
Hope & Surprise’s Black Historical past Month assortment was created and curated in-house by JCPenney’s Inventive Coalition, a staff of BIPOC designers whose inspiration introduced the gathering to life. A number of JCPenney associates and their households are additionally featured as fashions within the assortment, which might be present in shops and on-line.
“JCPenney continues to drag inspiration from not solely our clients’ needs and desires, however from our devoted associates and their households,” stated Andre Joyner, JCPenney’s chief human sources officer. “We consider in honoring Black Historical past Month and different cultural moments that resonate deeply with our associates and are commited to creating a constructive affect throughout the lives of various American households.”
After a profitable inaugural 12 months of Hope & Surprise, JCPenney is proud to broaden the featured observances to incorporate two extra cultural moments– Ladies’s Historical past Month in March and Asian American and Pacific Islander Heritage Month in Could.
Ensure that to take a look at the JCPenney’s entire Black Historical past Month assortment right here
And the celebration does not cease there!
JCPenney retails a wide range of black-owned manufacturers, too, from hair care merchandise, and sweetness manufacturers.
Ensure that to take a look at Design Necessities, a pure and textured haircare model that gives premium therapies and styling merchandise for over 30 years.
One other black-owned haircare model that JCPenney retails is City Hydration that creates naturally impressed merchandise that obtain lovely outcomes and are light sufficient for all the household. (Ensure that to take a look at my evaluation of City Hydration)
