Samsung India offered cell phones value Rs. 14,400 crore between September and October and recorded 99 % development within the premium class smartphones within the first three quarters of 2022, a senior firm official mentioned on Friday.
Samsung India senior director and head of product advertising and marketing Aditya Babbar instructed PTI that the corporate recorded a 178 % bounce in gross sales in worth phrases of 5G smartphones between January and September 2022 on a year-over-year foundation.
“Samsung had a document festive season this yr. This was an impressive efficiency on account of nice income which we posted of Rs. 14,400 crore in a 60-day interval beginning September 1,” he mentioned.
With out disclosing the precise proportion, Babbar mentioned that the expansion was within the wholesome double-digit in comparison with gross sales throughout the festive interval final yr.
He mentioned that Samsung Finance Plus was one of many key contributors to the expansion and the transaction on the platform tripled to over 10 lakh throughout the festive season.
“The expansion has been a lot better in tier 2 and three cities however it has finished phenomenally nicely in city centres as nicely,” Babbar mentioned.
The corporate recorded 99 % development in worth phrases within the premium phase smartphones priced above Rs. 30,000 apiece in January-September 2022 in comparison with the identical interval final yr.
“Samsung is the quickest rising premium phase model in India on the again of S22 and Foldables telephones. Our development has been 99 % in Rs. 30,000 plus class versus January-September final yr,” Babbar mentioned.
Based on Counterpoint Analysis’s newest report, Samsung was the second largest smartphone vendor in India with an 18 % market share by way of quantity within the July-September quarter and remained the top-selling smartphone within the nation.
The corporate claims that its general cell phone enterprise grew by 20 % and has a 22 % income market share within the first 9 months of 2022.
“We’ve additionally been the number one model by way of worth since 2013. Shoppers are adopting extra 5G and premium telephones. We’re on the forefront of the democratisation of 5G with a Rs. 10,900 system. We’ve 20 gadgets that are enabled with 5G. We’re no 1 within the 5G model for the final 4 quarters,” Babbar mentioned.
He additionally mentioned that the corporate might be rolling out software program updates throughout all 5G gadgets by November 15 and a lot of the gadgets have already began supporting 5G providers.
