As we speak Chinese language producer SIRUI formally enters the accent business with the discharge of their first digital camera cage particularly designed for the newly-announced Panasonic LUMIX S5II. The cage contains a light-weight, minimal design with a number of threaded mounting holes, a wrist strap and an built-in quick-release plate. A high deal with package can be accessible.
It’s at all times shocking to see producers getting off the overwhelmed path to increase their traces into new market segments. For instance, final yr the lighting market assisted to a mushrooming of funds COB LED fixtures developed by first-timers similar to SmallRig and SIRUI.
Particularly, over the previous couple of years SIRUI’s identify has been generally related to the manufacturing of inexpensive anamorphic lens options, similar to their 1.33x lineup for APS-C cameras and their Venus 1.6x full-frame sequence. Nonetheless, behind the scenes, the corporate has been working along with Panasonic to provide you with their first-ever rigging accent. Let’s take a better look!
SIRUI: why a digital camera cage?
In keeping with SIRUI, an settlement with Panasonic for the event of a digital camera accent particularly designed for his or her new LUMIX S5II was present in 2022 when the Japanese producer despatched over a prototype digital camera physique to SIRUI. Since then, the 2 corporations have been in shut contact all through the entire design course of.
SIRUI claims that the choice of taking this leap was dictated by the affluent development of the video content material creation market in addition to by future prospects of shaking palms with new companions. Undoubtedly, getting into these new waters has its personal dangers, particularly contemplating the fierce competitors coming from well-established accent producers, similar to Tilta, 8Sinn, Zacuto and SmallRig, for instance.
SIRUI digital camera cage for Panasonic LUMIX S5II: options
Nonetheless, right here we have now it: SIRUI’s first digital camera cage! The accent is designed for the Panasonic LUMIX S5II, however also needs to work with the S5IIX mannequin, as the 2 cameras optically have the identical design and solely differ in shade. The cage (product code: SC-S5II) contains a light-weight aluminum building (165g – cage solely) and a fairly primary design.
Its floor is populated with 1/4”-20 threaded holes in addition to a couple of 3/8”-16 mounting factors with finding pins. On the backside, we discover an Arca Swiss/Manfrotto quick-release plate, whereas on the correct aspect of the cage we have now a wrist strap for a extra stable grip. These parts enhance the burden of the accent to a complete of 230g. Moreover, the cage integrates a chilly shoe mount excessive left aspect of the digital camera, for the reason that accent covers the physique’s native chilly shoe interface.
Lastly, the corporate additionally provides a high deal with package (product code: SCH-S5II Equipment). This provides an additional grip that screws on to the highest of the cage. The highest deal with provides further chilly shoe, 1/4”-20 and three/8”-16 mounting factors. Moreover, similar to the cage, it integrates a devoted slot to retailer the included hex key. This seems just like what SmallRig already does with its rigging equipment.
Worth and availability
The brand new SIRUI cage for Panasonic LUMIX S5II can be accessible in February 2023. Nonetheless, in the meanwhile of writing, there’s no official information about pricing. We’ll replace the article as quickly as we discover out.
For extra info, please go to SIRUI’s web site.
Featured picture credit score: photograph by The Halal Design Studio on Unsplash / Edit by CineD
What do you consider SIRUI getting into the accent business? What are your ideas on their first digital camera cage? Don’t hesitate to tell us within the remark part beneath!